About Us
Why We're Different
1. We Optimize for Both Traditional Search AND AI Discovery
While other agencies are still focused solely on Google rankings, we’re the only consultancy optimizing for both traditional SEO and generative AI platforms (ChatGPT, Perplexity, Claude, Gemini). When 73% of B2B buyers now start their research using AI search tools, being invisible in these platforms means you’re losing deals before they begin. We ensure you’re discovered everywhere your prospects are looking—not just where agencies looked five years ago.
2. Fixed-Price Transformations, Not Vague Retainers
We don’t bill hourly. We don’t do open-ended monthly retainers. We deliver complete transformation programs with fixed pricing, clear deliverables, and defined timelines. You know exactly what you’re getting, when you’re getting it, and what it costs—no scope creep, no surprise invoices. Our Zero-to-Discovered Transformation™ delivers measurable results in 90 days for $50,000. Pipeline Reboot™ rebuilds demand generation in 60 days for $35,000. Complete certainty from day one.
3. Enterprise-Grade Strategy Without Enterprise Pricing
You get 25+ years of enterprise marketing leadership—proven at companies like Dell, HP, Lenovo, Logitech, and SHI International. This is VP/CMO-level strategic thinking, not junior account manager execution. We’ve built and scaled marketing functions for Fortune 500 companies. Now that expertise is available to growth-stage B2B companies at a fraction of the cost of a full-time executive hire—and with faster results.
4. We Prove Results in ~90 Days, Not 12 Months
Traditional agency engagements drag on for 6-12 months with incremental improvements and endless “optimizations.” We deliver complete transformation in 90 days. Our clients see an average 120% increase in GEO visibility and 40-150% increase in organic discovery traffic within that timeframe. You get measurable outcomes fast—because your board and revenue targets don’t have time for year-long experiments.
5. We Built the Zero-to-Discovered Methodology
This isn’t repurposed SEO with “AI” slapped on top. We developed a proprietary methodology designed explicitly for how discovery works in 2025—combining technical infrastructure optimization, AI-platform citability, semantic content architecture, and cross-channel distribution. It’s been tested, refined, and proven across multiple B2B companies. You’re not getting experimentation—you’re getting a systematic, repeatable transformation process.
6. AI-Enhanced Delivery That Reduces Your Costs
We leverage AI and automation throughout our delivery process—from content production to analytics to reporting—which means we can provide Fortune 500-level quality at 60-70% lower cost than traditional agencies. But AI enhances our work, it doesn’t replace strategic thinking. You still get senior leadership making the decisions, backed by AI-powered execution that delivers faster and more efficiently than legacy agency models.
The result: You get premium strategic expertise, proven methodology, fixed pricing, and measurable results in 90 days. That’s why B2B companies choose Fractional Marketing Factory over traditional agencies, other fractional CMOs, and building internal teams.
Who This is Not For
❌ You’re NOT a Good Fit If:
- Looking for ongoing agency retainer relationship
- Need help with tactical execution only (no strategy)
- Company revenue under $5M (pricing won’t work)
- Want to manage project internally with just our advice
- Expecting results in 30 days
- Not willing to invest in proper discovery transformation
No hard feelings—we’ll happily refer you to other resources.
Who This Is For
✅ You’re a Good Fit If:
- Company revenue: $5M-$100M
- Organic traffic declining 15-30% year-over-year
- Invisible when prospects use ChatGPT to research solutions
- Marketing team of 3-10 people without specialized AI/discovery expertise
- CEO/CMO actively concerned about AI disruption
- Need results in 90 days, not 12 months
- Understand the problem but lack internal capability to solve it
If this sounds like you, let’s talk.
Here's what happens next:
Ready to Transform?
1. Book a Discovery Call (60 min)
We review your situation, discuss goals, determine fit. No pressure.
2. Receive Your Proposal (2 Days)
Detailed timeline, deliverables, and investment.
3. Kick Off Within 7 Days
Week 1 begins immediately. No delays.
The Leader
Steve Gilbert
Steve Gilbert is a marketing leader with over 25 years of experience helping companies grow. He has worked with leading brands such as Dell, Lenovo, and Logitech, building high-performing teams and launching products that have made a lasting impact. Steve blends creative thinking with data and technology to help businesses tell compelling stories, reach the right audiences, and drive measurable results. He believes in the power of smart strategy, clear messaging, and meaningful customer connections to build strong, successful brands.
A longtime Austin, Texas, resident, Steven has called the city home for nearly 30 years. When he’s not focused on marketing strategy, he enjoys cheering on the Dallas Stars and expanding his collection of fine bourbons
The Team
Some FAQs
Common Questions
Why fixed pricing instead of monthly retainers?
Clients prefer certainty. Fixed pricing eliminates budget anxiety and scope creep. We can optimize delivery efficiency through automation and systems, resulting in better economics for both of us.
What if I already have an agency or internal team?
We complement existing teams by focusing specifically on discovery transformation—an expertise most agencies and internal teams don’t have. We often work alongside existing resources.
How is GEO (Generative Engine Optimization) different from SEO?
Traditional SEO optimizes for search engine results pages. GEO optimizes for how AI platforms like ChatGPT cite and recommend companies in generated responses. Both are necessary in 2025.
What industries do you serve?
B2B SaaS, technology, professional services, manufacturing, GovTech, and EdTech. If you sell to businesses and need to be discovered by decision-makers, we can help.
Do you guarantee results?
We guarantee deliverables and methodology execution. Market conditions, competition, and your specific situation affect results, but our typical outcomes are 40-150% increase in discovery traffic within 90 days.
Stay Connected
Act Now
We only take 1-2 new projects per month. The 12-18 month window to own AI discovery positioning is shrinking.
If you’re serious about transformation, book your call this week.